About Us

Nestled in the heart of the Crossroads shopping center in Bossier City is a real gem of a store, Peg & Co Fine Jewelry, respected and loved locally, this unique full-service jewelry company is a one-of-a-kind store and has been chosen as one of the best jewelry stores and jewelers in the Shreveport/Bossier area.

With special relationship between Connie Thurmond and Verlon Cross, this jewelry store has proven magic with numerous creations pertaining to makeovers and fashion design. Verlon is the backbone of our business when it comes to our repair department; he is a master jeweler and super craftsman. He is the best and most comprehensive jeweler in our area. Connie & Verlon have been partners since January of 2000.

Connie & Verlon and staff maintain a very simple, unique policy, "Offer the friendliest and best service in town". Connie Thurmond, a Bossier Parish native and Bossier school teacher for 25 years, opened a small jewelry company in 1981, where her love for jewelry and knowledge of the business increased. From hobby to profession, her appetite for success strives to transform ideas and continuous growth.

Verlon has been in the business for 40 years. Starting out as a machinist in Tennessee and then moving his family to Louisiana to work for a large company as a jeweler, in 1984 he opened his own store, a retail store and a repair shop and then in 2000 formed a partnership with Connie.

Peg & Co Fine Jewelry's reputation exceeds itself in their large selection of dazzling diamonds, gemstones, gold and platinum jewelry and fine pre-owned Rolex watches. A spectacular array of the finest quality of diamonds is available, ranging from the very small to your wildest dreams!

Colored gemstones are becoming so popular in the jewelry market. They range in every color of the spectrum. Dazzle the crowd with our selection of brilliant faceted gemstone pieces including necklaces, rings, bracelets and earrings sets at a great price deal!

Peg & Co Fine Jewelry can take care of your custom engraving using the latest computerized equipment utilizing advanced technology.

They will also pay cash for your unwanted treasures, let Peg & Co Fine Jewelry be the retirement center for your valuables.

Our goal is not ordinary, but extraordinary as our belief in life is to always treat people (adults and children), with respect and loyalty. We are fair in every way! "Smile and be happy as I thank God for every day of my life and all its experiences, Connie explains".

For breathtaking custom designed jewelry, outstanding designer lines, and sincere customer service, Peg & Co Fine Jewelry invites you to visit them at the store in the Crossroads shopping center! See why they truly are the most unique jewelry store in the Ark-la-tex!

Contact Us